Gone Fishing During the Pandemic
With over 400 U.S. dealers, Mad River Outfitters is one of the largest and most recognized names in the fly fishing industry. A premier fly fishing educator and retailer voted "Fly Shop of the Year" in 2002, they strive to provide everything needed for a great fly fishing experience from tackle to flies, classes to guides, destination trips, and more. The team at Mad River Outfitters takes great pride in offering outstanding service, knowledgeable and honest advice to enhance your experience in the sport of fly fishing.
Get a look inside the store courtesy of NBC4i
Strategy
Mad River Outfitters is proud to provide quality products from Simms, Sage, Patagonia, Howler Brothers, Orvis and many others. Outstanding customer service has always been their benchmark and they pledge to, “do our very best to make your shopping experience with us as pleasant and problem-free as possible.”
To support this market position and merchandise assortment, the heart of the store is focused on providing the gear required to outfit a beginner to a seasoned pro. Educational activities create an entertaining experience that also provide a reason for more frequent return customer visits.
Result
Collaborating with the Mad River Outfitters team and Roslovic Builders, who was the general contractor, our team at KCI Works fabricated the new fly rod display and the educational center/checkout area. We also fabricated and installed the custom millwork in the training center and team break room.
Sales have exceeded expectations during the pandemic, and the new store continues to raise the bar of enhancing the knowledge and customer experience in the sport of fly fishing.